Hi, my name is

Alyssa Carter

After spending 15+ years leading B2B marketing inside high-growth companies, I transitioned to fractional work in early 2025 and immediately saw the impact it could create. Today, I help startups build credibility fast and partner with larger organizations to elevate their strategy, accelerate growth, and empower high-performing marketing teams. My clients range from early-stage start ups looking to build authority to large, established organizations that need support to fine tune their strategic positioning, growth programs, or help manage a growing marketing team.

Senior Marketing Support, Without the Full-Time Hire

As a founder or marketing leader, your time is your most valuable asset.You don’t need is another generalist to manage or a freelancer who needs hand-holding. You need a senior partner who can step in, take ownership, and make sure marketing actually supports the business outcomes you care about.For nearly 20 years, I’ve built and scaled programs that turn strategy into traction. Whether you need clear positioning, a content engine, or a full marketing plan, I help leaders grow their impact, elevate their brand, and reclaim time to focus on what matters most.

Clients & Work

In my corporate life, I worked for B2B SaaS, tech and healthcare companies. Organizations I worked for include large names like 24 Hour Fitness and Kaiser Permanente, along with growing organizations like Cylinder Health, Wellsource, and Smarsh.Now, I serve clients across all industries and sizes.

Services

Messaging & positioning FRAMEWORK

Full messaging audit and recommendations including positioning, brand pillars, audience and industry research.

Demand Generation, Campaigns & Marketing ops

Review or build integrated demand gen programs from top-of-funnel through automation to improve performance and pipeline. Experience with Salesforce Marketing Cloud, HubSpot, Mailchimp, and other similar tools.

collateral & sales enablement

Create and update sales and marketing collateral for aligned and consistent materials that meet your goals.

fractional marketing support

Offer executive-level marketing oversight to connect strategy, content, and results.

other marketing services

Not sure what you need, or something not listed? I got you. Every engagement starts with a consultation to better understand your goals and design a program that works for you. I also work with several industry experts who can help meet just about any marketing need you may be considering.